The global gold price is quoted in US dollars per troy ounce (oz) and is set continuously during market hours by supply and demand across three main venues: the LBMA in London (which runs the twice-daily Gold Fix), COMEX in New York (futures), and the Shanghai Gold Exchange (physical Chinese demand). When you view a price on this page, we take that USD/oz quote, convert it to INR, and re-express it per gram, per troy ounce, and per tola so you can match the unit your local market uses. Prices stream live and refresh automatically about every 10 seconds during market hours.

The troy ounce (31.1035 grams) is the international benchmark — every quote you see in financial media refers to this unit. The gram is the standard retail unit across Europe, the Middle East, and Turkey; most jewelry price tags in Saudi Arabia, UAE, and Egypt display a gram price. The tola (11.6638 grams, roughly 0.375 troy oz) remains dominant in India, Pakistan, Bangladesh, and Nepal for both jewelry and investment bars, where the day's per-gram or per-tola figure is quoted as the gold rate. Our calculator converts between all three instantly — enter a weight in any unit and the others update live. At ₹440,839.06 per troy ounce today, that equates to ₹14,173.29 per gram and ₹165,314.47 per tola of pure gold.

Four primary forces drive gold's price day to day. (1) Real interest rates — when inflation-adjusted bond yields fall, gold rallies because the opportunity cost of holding a non-yielding asset drops. (2) The US dollar index (DXY) — gold is priced in dollars, so a weaker dollar means more gold per dollar. (3) Central bank buying — emerging-market central banks (China, Russia, India, Turkey) have been net buyers for over a decade, structurally supporting demand. (4) Geopolitical and financial stress — wars, banking crises, and currency devaluations all trigger flight-to-safety flows into physical gold. Weekly catalysts include the US CPI print, Federal Reserve meetings, and the non-farm payrolls report.

For pure investment, sovereign bullion coins (American Gold Eagle, Canadian Maple Leaf, Krugerrand, Saudi Guinea) and LBMA-certified bars offer the smallest premium over spot — typically 2–5% — and the cleanest resale market. One-ounce and ten-gram bars from refiners like PAMP Suisse, Perth Mint, and Metalor are globally liquid. For wealth preservation with wearability, 22K or 21K jewelry from reputable souqs retains 85–95% of its metal value and doubles as an adornment. Heavy designer jewelry holds value poorly — the brand premium can add 100% or more and rarely recovers on resale. Dealers who quote their buy-back price upfront make resale value easier to judge.